3 Reasons Why People Aren’t Replying to Your Cold DMs
Video Reference |
Xreacher Platform
When it comes to cold DMs, most people struggle with response rates. It’s easy to assume the problem lies with the audience, but more often than not, the issue is with your approach. After sending over 500,000 DMs last month, I’ve learned a few things about why people aren’t replying and how to fix it. Here are the top three reasons you’re not getting responses—and what to do about it.
1. Your Profile Doesn’t Build Trust
The first thing people see when they get your DM is your profile, and if it looks off, they won’t bother replying. One of the biggest mistakes I see is using a brand account for outreach. People don’t engage with logos—they engage with people. That’s why using a personal account is key.
Here’s how you can optimize your profile:
- Profile Picture: Use a clear photo of yourself, not a logo. People trust faces, not brands when it comes to personal DMs.
- Credible Bio: Your bio should quickly explain who you are and what you do. Establish credibility right away—this is your first impression.
- Verification: If you can get a blue checkmark, it’s a game-changer. It adds an extra layer of trust that can significantly boost your response rates.
If you don’t have time to build a personal brand, some people get creative and use a random person’s photo paired with a credible bio. But the best results always come from real, well-optimized personal accounts.
2. You’re Not Targeting Your Audience Properly
The next problem is often in the message itself. If you’re sending generic DMs, don’t be surprised if you’re getting ignored. Your message needs to be targeted to the right audience, and the way you present your offer matters.
Here’s how to do it:
- Direct Approach: If your offer is simple and straightforward, don’t waste time—state it right away. For example, say something like, “I have a system to help agency owners scale faster. Want to hear more?” That kind of direct message gets straight to the point and works when your audience is narrow and specific.
- Indirect Approach: If you’re reaching out to a broader audience or trying to build rapport first, start with qualifying questions. For example, “What’s your biggest challenge with scaling your agency?” This starts a conversation and opens the door for your offer later.
Also, make sure you’re segmenting your audience. A message that works for agency owners won’t work for ecommerce store owners. Know your audience, craft your message for them, and watch your reply rates improve.
3. You’re Not Sending Enough DMs
This might sound simple, but it’s often overlooked: volume is crucial. If you’re only sending 100 DMs a day, your chances of getting replies are low. You need to be sending at least 1,000 DMs per day to see solid results.
When I sent over 500,000 DMs in a month, the sheer volume made up for any mistakes I made in messaging or targeting. Even if your approach isn’t perfect, high volume can still generate replies. The math is simple—the more people you reach, the more responses you get.
Action Steps:
- Set up a personal account for outreach and make sure your profile is optimized.
- Tailor your message for your target audience and decide if you’re going with a direct or indirect approach.
- Increase your daily DM volume. Aim for at least 1,000 DMs a day to see real traction.
By focusing on these three areas—profile optimization, targeted messaging, and volume—you’ll start seeing better response rates from your cold DMs.
Watch the video on YouTube